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ETC@USC Gets New Sponsor

26 Apr, 2011 By: Chris Tribbey

Canadian telecommunications company Telus will join the Entertainment Technology Center at the University of Southern California, or ETC@USC, as one of its main sponsors.

The company currently has 12.3 million customer connections across wireless, wireline, Internet and IP-based TV.

“We are so pleased to have Telus as a new gold ETC@USC sponsor,” said David Wertheimer, CEO and executive director of ETC@USC. “As a communications provider that serves millions of Canadians and leading the way in the development of IP-based television, health care and enterprise services in Canada, Telus brings a wealth of expertise to ETC, and we look forward to continuing to explore the issues facing the entertainment and technology industries with our new sponsor.”

Telus will join in ETC’s technical advisory board, entertainment technology roundtables, Anytime/Anywhere Consumer Research, student feedback forums, and the Anytime/Anywhere Content Lab, Consumer 3D Experience Lab and other exclusive meetings.

“In just a decade, Telus has gone from a handful of regional phone companies earning three-quarters of its revenue from traditional phone services to a global telecommunications carrier earning three-quarters of our revenue from emerging data and wireless services,” said Ibrahim Gedeon, chief technology officer for Telus. “We now have 10% of the TV market share in our operating region.

“Telus … is leading the way in the development of communications technologies that fundamentally change the provision of health care in our country,” Gedeon said. “That presents tremendous opportunities for our company, but also very real challenges. The many talented and innovative people involved with the ETC@USC bring a great pool of creative thinking to bear on these challenges, and we look forward to working with them.”

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