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DreamWorks Animation, Relativity Media Ink With M-GO

2 Oct, 2012 By: Erik Gruenwedel

M-GO, an entertainment application backed by Technicolor and DreamWorks Animation, Oct. 2 said it signed content license deals with DWA and Relativity Media. 

Under the deal, M-GO users will be able to rent or purchase the studios’ digital entertainment new releases and catalog films on any device or platform. Titles include DreamWorks’ Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon, as well as Relativity’s releases The Raven, Mirror Mirror and Act of Valor.

These deals join previously announced licensing agreements with NBC Universal, Paramount Pictures, Sony Pictures Home Entertainment, 20th Century Fox Home Entertainment and Warner Bros. Digital Distribution. M-GO, which launches in Q4, will be available on all major platforms, ranging from Android to iOS to Windows.

It will also be pre-loaded on Samsung’s 2012 Smart TVs, Blu-ray Disc players and Wi-Fi tablets, VIZIO's 2012 Smart TVs, Blu-ray players, Wi-Fi tablets and digital media players, and Intel Ultrabook devices through the Intel AppUp center.

“[Our] unique offering has allowed us to secure 'wins' with leading companies in both the technology and entertainment industries," said M-GO CEO John Batter in a statement. “M-GO brings value to the marketplace by providing high-quality film and TV content to consumers on the devices they are already using.”

David Spiegelman, president, domestic television & digital distribution at Relativity, said the media company is always looking to expand its presence in the digital space. A sentiment echoed by Ann Daly, COO of DreamWorks Animation.

“As a new service that gives consumers a seamless way to locate and view their favorite movies, TV shows, and other digital media anywhere and on any device, M-GO is unparalleled,” Daly said in a statement.

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