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Rovi Bows ‘Cloud’ Access to DVD and Blu-ray Disc Movies

9 Jan, 2012 By: Erik Gruenwedel

Rovi Corp. Jan. 9 at the Consumer Electronics Show in Las Vegas launched software that enables consumers to access their DVD and Blu-ray Disc movie collections in a cloud-based digital locker.

Dubbed Rovi Digital Copy Solution, the software enables compatible electronic devices — including Blu-ray Disc players — and PCs to recognize movies on packaged media, authenticate their origin and then trigger access via UltraViolet, the industry-wide effort to promote physical and digital sellthrough of content.

When placed in a compatible CE device, DVD and Blu-ray Disc movies are automatically identified by Rovi’s recognition software, which also performs a variety of heuristics to determine the disc’s authenticity. If authorized, consumers can then purchase access to a digital copy that can be placed in a digital storefront made available via UltraViolet. Once purchased, the title would then be available from the cloud for downloading or streaming via a range of connected devices.

According to Forrester Research, by 2016 the personal cloud services market will hit $12 billion and be used by 196 million consumers, yielding a new computing experience that is focused on seamless access to virtual libraries from across personal devices. This trend to access digital movie, music, book, photo, and other collections, coupled with the growing demand for Internet-connected living room devices, is expected to reach 540 million people worldwide by 2014, according to TDG.

“Rovi Digital Copy Solution can provide CE manufacturers, digital storefronts, and movie studios with an opportunity to acquire new customers, generate new revenue, and introduce more consumers to the flexibility and convenience of digitally delivered entertainment,” said Corey Ferengul, EVP of products with Rovi.

Rovi is a member of the industry group that founded UltraViolet.

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