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CEA: Consumers Confident in Technology

27 Mar, 2012 By: Chris Tribbey



Consumer confidence in technology reached its highest point of the year in March, even while confidence in the economy overall dropped, according to a new report from the Consumer Electronics Association.

Consumer confidence in technology reached a score of 88.9 on the CEA’s index, its highest point since an all-time high of 93.6 in December 2011. The CEA Index of Consumer Technology Expectations was up more than three points from February, and up more than 10 points since March 2011.

“New model launches this month, including televisions, smartphones and notably the release of Apple’s new iPad, are likely driving the increase in tech spending sentiment,” said Shawn DuBravac, CEA’s chief economist and senior director of research.

Meanwhile, consumer confidence in the economy was down 1% in March but still up more than 12 points since March 2011.

“Overall consumer sentiment about the economy remains high and consumers are feeling more optimistic than they did throughout 2011,” DuBravac said. “However, the higher gasoline prices consumers are facing at the pump likely resulted in a slight dip in overall economic sentiment this month.”


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