CBS, Netflix Extend Foreign Streaming License Agreement1 Nov, 2012 By: Erik Gruenwedel
CBS Corp. and Netflix Nov. 1 announced they have extended their content streaming agreement for select programming in Canada, Latin America, the United Kingdom and Ireland.
Financial terms were not disclosed, but CBS has bolstered recent fiscal quarters with aggressive license deals with Netflix (and Amazon Prime Instant Video) generating significant incremental revenue. Content licensing to Internet-based streaming services contributed to a 15% increase in CBS cable revenue to $452 million through March 30.
As part of the extended agreements, Netflix subscribers internationally will have access to previous seasons of Showtime’s “Dexter” and library programs such as “Charmed,” “Jericho” and “The 4400.”
Previous seasons of other critically acclaimed series will be available on a territory-by-territory basis, including “The Good Wife” and “Hawaii Five-O,” as well as Showtime’s “House of Lies” and “The Borgias.”
CBS only licenses catalog content and network series to SVOD services not available locally. This is why, for example, Netflix subscribers in the United States do not have access “Wife,” “Five-O,” “Lies,” “Dexter” and “The Borgias.”
“Netflix is a great partner, and this has been a mutually beneficial relationship that has helped grow our respective businesses,” Armando Nuñez, president and CEO of the CBS Global Distribution Group, said in a statement. “It is an arrangement that showcases our premium content on Netflix’s world-class service in a way that complements our traditional worldwide licensing and adds to our overall international revenue.”