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Nielsen Study: More Cord-Cutting, More Time-Shifted Video Viewing

11 Sep, 2012 By: Chris Tribbey

During the first quarter of the year there were more than 11 million American TV households without any type of cable, satellite or telecommunications service, a number that continues to increase quarter to quarter, according to a new Nielsen study. Traditional TV viewing was down 2% year to year.

However, the average American household spent an average of 12 hours and nine minutes watching time-shifted TV during that quarter, up almost 13% year-over-year, and Americans overall spent an average of 35 hours each week watching video across all screens.

During the first quarter Americans spent an average of one hour and 38 minutes on gaming devices, two hours and 48 minutes if they owned a Nintendo Wii, Xbox 360 or PlayStation 3. DVD players were used an hour and a half each week. More than 45% of homes have at least one gaming console.

More than 15% of American TV-owning homes also own a tablet, according to the study.

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