Cablevision Doubles VOD Window11 May, 2012 By: Erik Gruenwedel
Cablevision has doubled from 24 hours to 48 hours the time a consumer can watch transactional video-on-demand movie rentals.
The New York-based cable operator said subscribers who purchase new-release titles (priced from $2.95) and select high-definition movies now have 48 hours to watch the movie after beginning viewing. The 30-day window to watch an acquired VOD rental stays the same.
Cablevision, which lost 49,000 video subscribers during its most recent fiscal quarter, joins Time Warner Cable and Comcast in taking steps to retain video subs in the face of lower-cost rental options such as Redbox kiosks and subscription video-on-demand platforms Netflix, Amazon Prime and Hulu Plus.
The latter two cable operators already have 48-hour VOD windows in place.
“Now, a spontaneous Friday night rental will remain active through the entire weekend, providing additional convenience and flexibility, at no additional charge,” Bradley Feldman, VP of video product management with Cablevision, said in a statement. “We think this is an enhancement our customers will enjoy and appreciate.”
Transactional VOD revenue grew nearly 7% to $505.3 million in the first quarter (ended March 31), according to DEG: The Digital Entertainment Group.