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DEG Bows Blu-ray Disc Movie Promotion on Facebook

1 Nov, 2011 By: Erik Gruenwedel

Touted as the largest-ever Blu-ray promotion on Facebook, the 15-week campaign will award a player and 50 BD movies to one winner on a weekly basis

Hollywood studios and consumer electronics manufacturers working with industry trade group DEG: The Digital Entertainment Group Nov. 1 launched a major sweepstakes promotion on Facebook to promote Blu-ray Disc.

Dubbed “Win Big with Blu-ray,” the 15-week promotional campaign incorporates about 100 Facebook pages of participating studios and CE manufacturers where visitors can watch BD trailers, videos and earn points commenting or clicking “like” on the promotion. To enter the contest, which begins Nov. 2, users must have a Facebook account and be older than 18.

One winner on a weekly basis will receive a Blu-ray player from LG Electronics, P&F, Panasonic, Sony Electronics or Toshiba America Information Systems, as well as 50 Blu-ray movies from Anchor Bay Entertainment, Image Entertainment, Lionsgate, Paramount Home Entertainment, Sony Pictures Home Entertainment, Summit Entertainment, 20th Century Fox Home Entertainment, Universal Studios Home Entertainment, Vivendi Entertainment, Walt Disney Studios Home Entertainment and Warner Home Video.

“The top 20 Hollywood film pages alone on Facebook have more than 250 million collective ‘likes,’ so by teaming up with more than 100 similar partners, we knew this could be one of the largest sweepstakes ever to be conducted on Facebook,” said Amy Jo Smith, executive director of the DEG. “Consumers are spending nearly eight hours per month on Facebook now. There’s no better way to tout the benefits of Blu-ray to engaged and receptive consumers across the country.”

The promotion is intended to underscore groundswell support for Blu-ray movies. Indeed, the high-definition packaged media format has steadily assumed a greater share of weekly disc sales, according to Home Media Magazine research, and contributed to a 5% increase in home entertainment spending in the third quarter, according to the DEG.

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