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Report: Consumers Unsure About 3DTV Safety

24 Aug, 2010 By: Erik Gruenwedel

The rolling out of 3D televisions continues to be challenged by more than the economy, as concerns about prolonged exposure to the 3D format linger, according to a new report.

Boston-based Strategy Analytics found that 17% of 2,000 consumers surveyed believed viewing 3D content to be harmful to the eyes, while another 55% said they weren’t sure.

While there is little published scientific evidence linking 3DTV and eye problems, anecdotal warnings of eye strain, dizziness, headaches and nausea from excessive viewing have been included in product materials by some consumer electronics manufacturers.

The report said that despite a dearth of hard data associating health risks to 3D viewing, public perception to the contrary poses significant challenges going forward.

“We’ve long believed that 3DTV faced a tough road with numerous obstacles, namely content availability, consumer interest and viable business models,” said Ben Piper, director of Strategy Analytics’ multiplay market dynamics service. “However, these issues all take a back seat in light of the latest findings.”

Worldwide shipments of 3D-compatible television sets are expected to reach 3.4 million units this year and nearly 43 million units by 2014, despite a lack of 3D content (broadcast and packaged media) and confusion regarding incompatible 3D glasses from different manufacturers, according to an earlier report.

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