DEG Launches 3D Group, Event
27 Apr, 2010 By: Chris TribbeyDEG: The Digital Entertainment Group has installed a new committee geared toward promoting 3D home entertainment.
The group will tackle issues surrounding 3D on Blu-ray Disc, cable, satellite and the Internet, with the goal of educating both retailers and consumers. Among the group’s goals are merchandising 3D at retail and publishing a glossary of 3D terminology.
“The opportunities for 3D entertainment at home are virtually endless,” said Kris Brown, chair of the DEG 3D Working Group and VP of worldwide high-def marketing for Warner Home Video. “We have a full agenda working with key industry companies in support of 3D and look forward to having our team help deliver the excitement of 3D to consumers.”
DEG members from Microsoft, Panasonic, Samsung, Sony and three studio home entertainment divisions (Fox, Warner and Disney) are involved with the working group.
DEG also announced it would host a forum June 2 in Los Angeles. The event will cover the development, distribution and deployment of 3D home entertainment, the group said.
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