Sony Takes Equity Stake in Genius Brands International18 Jan, 2017 By: Erik Gruenwedel
Home entertainment studio expands domestic deal to include worldwide marketing and distribution
Sony Pictures Home Entertainment Jan. 18 announced it has broadened an existing North America agreement with Genius Brands International to include worldwide home entertainment marketing and distribution of Genius Brands’ Kid Genius and Baby Genius labels of all Genius Brands’ properties. In addition, SPHE took an equity stake in Genius Brands.
“Genius Brands offers an incredible value to the worldwide marketplace in providing content with a purpose to children and family audiences around the globe,” Bill Stellman, EVP, CFO and supply chain at SPHE, said in a statement.
Genius properties included in the agreement is SpacePOP, a music and fashion-driven brand for tween girls; a new original Baby Genius series re-launched in conjunction with the brand’s 2016 expansion; “Warren Buffett’s Secret Millionaire’s Club” animated series; and Stan Lee's “Cosmic Crusaders.”
“The global distribution deal … provides a myriad of growth opportunities for both companies and coordinated global marketing for each of our brands as well as for our rapidly growing Kid Genius and Baby Genius channels” said Genius Brands CEO Andy Heyward.