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Genius Brands Expands Newman's Role

18 May, 2016 By: John Latchem

Stone Newman

Genius Brands International, a supplier of content for pre-teen viewers, is building its global infrastructure with the expansion of Stone Newman’s position from president of global consumer products to president of global consumer products and marketing. 

Since joining GBI in 2014, Newman has been responsible for overseeing the company’s consumer products programs worldwide, working with retailers and licensees to build comprehensive licensing and merchandising programs for brands, including the all-new tween music-based property “SpacePOP,” which launches this summer; “Llama Llama,” which will debut its first animated production in summer 2017; “Baby Genius”; “Warren Buffett’s Secret Millionaires Club”; “Stan Lee’s Mighty 7”; “Thomas Edison’s Secret Lab”; and others.

Additionally, Newman has managed licensing programs under GBI’s wholly owned subsidiary, A Squared Entertainment LLC, which manages properties that fall outside of GBI’s core mission of developing and delivering ‘content with a purpose,’ including From Frank and Celessence Technologies.

In addition to overseeing consumer products for GBI and A Squared Entertainment and their team of leading licensing agencies around the world, Newman will now spearhead traditional and digital marketing efforts for all of the Company’s brands.

“Stone has been instrumental in driving the growth of our brands, and as a result we have become a significant player in the kid’s media market, even securing a spot in License Global’s Top 150 licensors list this year,” said GBI chairman and CEO Andy Heyward.

“This year will be hugely important in the growth of the company with our new Sony Music and Sony Pictures Home Entertainment partnerships driving distribution,” Newman said.

About the Author: John Latchem

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