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Sony Pictures to Distribute Genius Brands' Kidvid

22 Feb, 2016 By: John Latchem

Properties include 'SpacePOP,' 'Baby Genius,' 'Secret Millionaires Club' and 'Stan Lee’s Mighty 7'

Sony Pictures Home Entertainment and kidvid producer Genius Brands International Inc. Feb. 22 announced a multiyear agreement for SPHE to provide marketing and distribution of GBI’s "Kid Genius" and "Baby Genius" labels throughout North America. In addition, the deal allows SPHE and GBI to co-develop, distribute and globally merchandise future animated or live-action properties derived from their respective programming libraries.

“SPHE will work with the GBI team to deliver enriching learning experiences and inspiring entertainment content to families and children across North America,” said Ben Means, SVP of third-party strategic partnerships for SPHE. “This partnership underscores our longterm commitment to provide consumers with quality product for children and families.”

“This transformative, long-term commitment between our companies allows Genius Brands International to focus on what we do best — creating, producing, merchandising and acquiring commercial content for both kids and families--and enables us to expand and accelerate our growth and shareholder value,” said Andy Heyward, GBI Chairman and CEO. “SPHE’s substantial, marketing, promotion, and retail and digital distribution resources will be instrumental in the continued expansion of our brands.”

Among the brands SPHE will distribute are "SpacePOP," an all-new music and fashion-driven brand for tween girls debuting in Fall 2016; a new original "Baby Genius" series to coincide with the brand’s expanded launch in 2016; Warren Buffett’s "Secret Millionaires Club," an animated series accessible on-air, online and at retail; and Stan Lee's "Mighty 7 (SLAM 7)." Additionally, the agreement covers catalog titles and three new as-yet unannounced properties being developed by GBI.

About the Author: John Latchem

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