Genius Brands Launches First Branded Channel

15 Sep, 2016 By: Erik Gruenwedel

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Genius Brands International is launching its first branded channel, “Nancy Drew: Codes & Clues,” on Kid Genius Network, an ad-supported VOD channel available on Comcast’s Xfinity On Demand platform. Access requires a pay-TV subscription.

Premiering Oct. 1, the new animated series features the smart, independent, gutsy and resourceful teen detective whose stories have been published in 22 languages with more than 100 million copies in print worldwide. 

In the series, targeting girls ages 6 to 11, viewers meet a tween version of Nancy and her best friends, Bess and George, who must work together, along with their new robot puppy, to uncover clues to solve the mystery of the missing tech fair project. 

The series introduces viewers to the foundational concepts of coding in a fun, engaging and accessible manner, as the detective team don undercover disguises, and employ coding principles to solve their clues together with critical thinking skills involving pattern recognition, problem solving and spatial visualization.

This content is based on the recently launched Nancy Drew: Codes & Clues story-driven, hidden-object mobile game from developer HeR Interactive.

In addition to launching on Kid Genius Network, “Nancy Drew: Codes & Clues” will be a new sponsor of tween YouTube series “SpacePOP,” which has generated more than 7 million channel views since its June launch.

“In keeping in line with our mission of providing content with a purpose, ‘Nancy Drew: Codes & Clues’ is the perfect complement to our ever-growing Kid Genius Network,” Deb Pierson, GM of Kid Genius Channel, said in a statement. 

Other original animation series on the channel, include “Thomas Edison's Secret Lab,” “Stan Lee's Mighty 7” and “Warren Buffett’s Secret Millionaires Club,” alongside other Baby Genius content and classic children's series, “ABC Monsters.”

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