'Allegiant' Generates Solid Debut on Home Video

20 Jul, 2016 By: John Latchem

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Lionsgate’s Allegiant, the third installment of the studio's teen-centric sci-fi “Divergent Series,” debuted at No. 1 on the NPD VideoScan First Alert sales chart, which tracks combined DVD and Blu-ray Disc unit sales, and the dedicated Blu-ray Disc sales chart the week ended July 17.

The film’s solid home video performance follows an underwhelming box office run that saw it take in just $66.2 million at U.S. theaters, about half the tally of its predecessor, Insurgent.

Sony Pictures’ faith-based Miracles From Heaven also enjoyed a healthy home video bow, taking No. 2 in the wake of a $61.7 million domestic box office run, selling 60% as many units as Allegiant.

Disney’s Zootopia continued to perform well on disc, taking No. 3 in its sixth week, while DreamWorks Animation’s Fox-distributed Kung Fu Panda 3, which had been No. 1 the previous two weeks, dropped to No. 4.

The top four were the same on both the overall and Blu-ray charts. No. 5 overall was Fox's Deadpool in its 10th week, which was No. 6 on the Blu-ray chart. The No. 5 Blu-ray was Warner's The Lord of the Rings Trilogy, which landed at No. 12 on the overall chart.

Sony Pictures' 1984 Ghostbusters moved up to No. 6 overall, spurred by the theatrical release of its remake.

For Allegiant, 54% of its total sales were of the Blu-ray Disc format, compared with 27% for Miracles From Heaven.

On Home Media Magazine's rental chart for the week, Allegiant was also No. 1, since Lionsgate doesn't delay its new releases from Redbox kiosks.

Universal's London Has Fallen, coming off such a holdback, moved up to No. 2. Miracles From Heaven debuted at No. 3, while Kung Fu Panda 3 landed at No. 4 after just a three-week delay to rental markets. Zootopia rounded out the top five.

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