Redbox Adds Digital Executives12 Oct, 2017 By: Erik Gruenwedel
Redbox’s bread and butter may be renting out packaged media from kiosks, but its future requires embracing the digital ecosystem.
As a result, the nation’s largest disc-rental service Oct. 12 announced the appointment of Jason Kwong as chief strategy and business development officer.
Kwong, who will oversee new business initiatives, reports to CEO Galen Smith at the company's Bellevue, Wash., office.
With more than 15 years experience developing and managing new business ventures within the digital entertainment and media industries, Kwong’s career includes roles at Helio, Virgin Mobile, Warner Bros. Digital Distribution and Netflix.
Kwong most recently held the role of SVP of strategy, program planning and acquisitions at Fullscreen Media — a global network of digital content creators on YouTube and a direct-to-consumer subscription streaming service.
“Jason brings deep digital entertainment expertise to our executive management team,” Smith said in a statement. “He’s ready to hit the ground running to build the future state of Redbox for our movies and games businesses.”
Indeed, despite a failed (Redbox Instant) over-the-top subscription streaming venture with Verizon, Redbox hasn’t thrown in the towel on digital distribution.
In January, the kiosk vendor hired Ash Eldifrawi as new chief marketing and customer experience officer — a move now attributed to expanding Redbox’s mojo among millennials.
Eldifrawi previously held a similar position with Gogo Inflight Internet, which in 2011 helped American Airlines for the first time offer inflight streaming video, allowing flyers to wirelessly stream movies and TV shows from an inflight library to their Wi-Fi-enabled devices.