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Indie Distributor Inks YouTube Streaming Deal

14 Apr, 2011 By: Erik Gruenwedel

GoDigital Media Group April 14 said it signed a distribution deal with YouTube enabling it to distribute independent movies and TV shows on the Google-owned social media website’s new content channel platform.

YouTube reportedly is spending upwards of $100 million to recast itself as more than just an aggregator of free user-generated, short-form videos and movie trailers. In addition to transactional video-on-demand titles, YouTube is in negotiations with Miramax for digital access to its 700-film catalog, according to The Wall Street Journal.

Santa Monica, Calif.-based GoDigital said it would supply about 2,000 hours of movies and TV programming to YouTube. The distributor has similar deals with Netflix, Hulu, Amazon and iTunes, in addition to VOD agreements with Comcast, Time Warner Cable and Verizon FiOS.

GoDigital April 12 bowed Little Blue Pill from third-party producer Montauk Project Films. The indie comedy follows a day in the life of a Portland, Ore., hipster who inadvertently takes two erectile dysfunction pills for a headache.

Other recent and pending GoDigital releases include drama Deadfall Trail, war film Saints and Soldiers, reality comedy Being Michael Madsen, foreign film Bibliotheque Pascal, Art of Travel, Shadow in the Trees and Zerophilia, among others.

“The move makes a lot of sense in the evolution of content distribution,” GoDigital president Logan Mulvey said.

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