Walmart Holding Midnight ‘Breaking Dawn’ Sales Events — at 11 p.m.28 Feb, 2013 By: Erik Gruenwedel
Walmart March 1 will hold special midnight sales events at 2,100 stores nationwide beginning at 11 p.m. for the retail release of The Twilight Saga: Breaking Dawn — Part 2 from Lionsgate/Summit Entertainment.
The stores will give away free mini sets of all five theatrical posters while supplies last. Four stores in Philadelphia, Minneapolis, Phoenix and St. Louis will have visits from select Twilight cast members.
Breaking Dawn — Part 2 is the fifth movie in the popular teen vampire franchise that has generated more than $3.3 billion at the global box office, sold nearly $1 billion in discs and made Kristen Stewart and Robert Pattinson household names.
Walmart is selling the Breaking Dawn — Part 2 DVD for $14.96, which it said is $2 cheaper than other retailers. It is also selling The Twilight Saga: Breaking Dawn — Part 1 Extended Edition and Breaking Dawn — Part 2 DVD combo set for $19.96, which is 60% off the suggested retail price.