Disc Sales Remain 'Frozen' For 7th Time in Eight Weeks; 'Hobbit' Sequel Tops Rentals14 May, 2014 By: Thomas K. Arnold
There’s just no stopping Walt Disney Studios’ Frozen. The animated feature once again took the No. 1 spot on both national home video sales charts, this time for the week ended May 11 — its fourth consecutive week in the top spot and seventh time in eight weeks.
Two new releases also vaulted into the top five on both charts: Warner’s Son of Batman, a DC Universe direct-to-video animated superhero movie, bowed at No. 2 on both the Nielsen VideoScan First Alert sales chart, which tracks overall DVD and Blu-ray Disc combined sales, and Nielsen’s dedicated Blu-ray Disc sales chart. Nielsen data shows the film sold about half as many discs as Frozen during the week, 64% of them on Blu-ray Disc.
Veronica Mars, also from Warner, debuted at No. 3 on First Alert and No. 4 on the Blu-ray Disc sales chart (behind Warner’s The Hobbit: The Desolation of Smaug, which finished the week at No. 5 on the overall disc sales chart). The film is a follow-up to the TV series of the same name; fans were asked to donate funds on Kickstarter to finance the movie, and contributed more than $5 million. Veronica Mars generated 40% of its total unit sales from Blu-ray Disc.
Lionsgate’s The Legend of Hercules, which debuted at No. 2 on both charts the prior week, slipped to No. 4 on First Alert and No. 6 on the Blu-ray Disc sales chart (behind Sony Pictures’ The Amazing Spider-Man, which raced back up the sales charts as its sequel began its big-screen run).
On Home Media Magazine’s weekly rental chart, The Hobbit: The Desolation of Smaug captured the top spot now that its 28-day holdback from key rental outlets Netflix and Redbox is over. The Legend of Hercules held onto the No. 2 spot its sophomore week in stores, while the previous week’s top rental, Universal Studios’ 47 Ronin, slipped to No. 3.
Rounding out the top five on the rental chart: Paramount’s Labor Day at No. 4 (down from No. 3 the previous week) and The Wolf of Wall Street, also from Paramount, at No. 5, the same as the week before.