Target to Sell Bravo Reality TV DVDs7 Apr, 2010 By: Erik Gruenwedel
Cable channel Bravo April 6 said it has partnered with Target Stores to exclusively distribute its line of reality TV series DVDs, beginning April 13.
A unit of NBC Universal, Bravo’s programming includes “The Real Housewives of Atlanta,” “The Real Housewives of New York City,” “Kathy Griffin: My Life on the D-List,” “Top Chef,” “Flipping Out,” “The Millionaire Matchmaker,” “The Rachel Zoe Project” and “Million Dollar Listing.”
The DVDs, priced from $16.99, will be offered at Target stores and Target.com exclusively for a 12-week period.
“We feel Target is the perfect partner for this promotion,” said Shelli Hill, VP, NBC Universal television, DVD, music and consumer products group.
Initial discs include: Flipping Out: Seasons 1 and 2, Kathy Griffin: My Life on the D-List: Season 2, Million Dollar Listing: Season 2, The Rachel Zoe Project: Seasons 1 and 2, The Millionaire Matchmaker: Season 1, The Real Housewives of Atlanta: Season 1, The Real Housewives of New York City: Season 1 and Top Chef: Chicago.