Target Names New Chief Marketing Officer3 Apr, 2012 By: Chris Tribbey
Target has named Jeffrey J. Jones II as its new EVP and chief marketing officer, effective immediately.
Jones comes to the retailer from McKinney, a Durham, N.C.-based advertising agency, where he served as partner and president. Prior to that Jones served as EVP and chief marketing officer at Gap Inc.
“Not only does Jeff have a proven track record of success in both the development and execution of countless marketing campaigns, but Jeff is also a passionate, dedicated leader who understands the importance of working as a team,” said Gregg Steinhafel, chairman, president and CEO of Target. “Marketing is a key differentiator for Target, and I am confident that under Jeff’s stewardship, we will continue to build on our long history of surprising and delighting our guests.”
Jones added: “Target is a brand I’ve studied and admired as a marketer for more than a decade, and one my family shops almost daily. I am ecstatic to lead the marketing team and help shape the future of one of the world’s most loved and iconic brands.”