Mill Creek Entertainment Celebrates 10th Anniversary23 Oct, 2012 By: Sean Viele
Minneapolis-based home Mill Creek Entertainment is celebrating its 10th anniversary this month. The company entered the home video market in 2002 with a line of value-priced movie sets.
“We focus on creating the most compelling value propositions,” said Ian Warfield, president, COO and co-founder. “Part of that means packaging the titles at retail for as little as $3 to $10 to drive the best value for the consumer.”
Each year since the company’s inception, it has experienced double-digit growth; Mill Creek will manufacture more than 50 million discs this year.
Since it began, Mill Creek has licensed a variety of cinematic, television, kids, fitness and special interest content from studios such as Walt Disney Studios Home Entertainment and Sony Pictures Home Entertainment. It has also produced original content for its own lineup of documentary and special interest programming, resulting in a stream of bestselling titles.
Mill Creek has both ad-supported and subscription-based streaming channels on multiple platforms as well as content on iTunes, Hulu and Amazon.
“We’re extremely proud and happy to have survived 10 years in a challenging industry,” Warfield said. “We haven’t lost sight of our original mission of always giving exceptional consumer value.