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Vubiquity Inks Distribution Deal With FlixFling

7 Mar, 2016 By: Erik Gruenwedel

Cloud-based pact does not supplant FlixFling's UltraViolet platform

Vubiquity March 7 announced a five-year agreement with digital retail and emerging streaming service FlixFling. Vubiquity, which is headed by former longtime Warner Bros. Home Entertainment executive Darcy Antonellis, will provide FlixFling with access to its cloud-based platform of movies and television shows to facilitate the management, automation and delivery of digital content for any screen.

“We’ve built a service that can seamlessly make [digital] titles available to FlixFling’s customers across multiple devices and in a variety of ways, including subscription video-on-demand and electronic sell-through,” Fred Handsman, SVP of business development at Vubiquity, said in a statement.

The FlixFling deal follows a busy year of strategic acquisitions and investments made by Los Angeles-based Vubiquity. The development and launch of cloud-based platform, “AnyVU Cloud,” coupled with the acquisition of Juice Worldwide has bolstered the company’s over-the-top video portfolio.

FlixFling’s on-demand and subscription OTT service allows customers to rent, purchase or subscribe to watch movies and television shows on the service’s app available on Smart TVs, streaming media devices, iOS, Android, Windows 8 and game consoles.

“Our partnership with Vubiquity will provide a huge influx of new releases, sometimes months before they are available on other services,” said FlixFling CEO Thomas Ashley.

New data from The NPD Group found that more than 52% of all U.S. Internet homes have at least one TV connected to the Internet, representing an increase of 6 million homes over the past year. Internet conduits are led by game consoles, streaming media players, connected TVs and Blu-ray Disc players.

Vubiquity isn’t FlixFling’s first foray into cloud-based entertainment.

In 2014 FlixFling announced a distribution deal with Warner Bros. Home Entertainment for the studio’s new-release and catalog electronic sellthrough titles with UltraViolet compatibility.

UltraViolet is the industry-backed cloud-based content storage system intended to spur sellthrough of both packaged-media and digital movies.

Ashley said the Vubiquity deal enables access to select movies and does not replace UltraViolet.

“We are still encoding and delivering content from our proprietary [UltraViolet] platform,” Ashley said in an email. “We have maintained direct relationships with a vast majority of our content providers.”

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