Vubiquity Inks VOD Deals With Indie Networks22 Jan, 2016 By: Erik Gruenwedel
Vubiquity Jan. 22 announced deals to manage video-on-demand distribution for three digital networks: Bright TV, Grokker and RIDE TV.
Vubiquity will provide content prep, asset management, transcoding and provisioning services for more than 100,000 titles for the launch of Bright TV, a network specializing in children’s content with an educational and learning-based mission; RIDE TV, a lifestyle network for horse enthusiasts, on Dish Network and other pay-TV platforms; and Grokker, a network specializing in yoga, meditation and personal well-being. This will mark the first time Grokker’s content will be available on any pay-TV.
"Our priority is to bring as much premium content to audiences on every screen,” Gabriel Berger, EVP of sales at Vubiquity, said in a statement. “With consumers’ increasing demand for specific programming, our partnerships with these three independent networks expand their reach so they are able to exploit their great content across a diverse audience and gain awareness for these unique categories.”
The announcement comes amid a string of VOD deals Vubiquity has secured, including an international subscription video-on-demand pact with AwesomenessTV that expanded the Gen-Z focused content network’s distribution capabilities into the Middle East, Africa, South Eastern Europe and Latin America.