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UltraViolet Accounts Top 17 Million

30 Apr, 2014 By: Erik Gruenwedel

Consumer spending on home entertainment in the first quarter may have dipped slightly, but interest in cloud-based storage of movies continues to rise, with more than 17 million registered UltraViolet accounts — up 2 million from 15 million accounts at the end of 2013.

The tally, disclosed by Time Warner CFO Howard Averill during the media company’s April 30 fiscal call, underscores the ongoing growth of digital sellthrough of movies, which industrywide increased 43% in the quarter.

Averill said Warner Bros. continues to champion digital ownership (and UV) as the future successor to packaged media by incorporating the storage locker platform throughout it marketing efforts and Flixster.com.

“On the whole, we are very encouraged by the ongoing trends toward digital,” the CFO said.

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