Showtime OTT Video Service Partners with Roku, PlayStation Vue8 Jun, 2015 By: Erik Gruenwedel
Pending subscription streaming service moving beyond Apple iOS platforms
Showtime Network’s pending over-the-top video service will be available via Roku and PlayStation Vue when it launches in July, parent CBS announced. The subscription streaming service previously announced it would only bow on Apple iOS platforms.
Showtime OTT, which is competing against HBO Now, will be available as a standalone service for $10.99 a month featuring live east and west coast feeds. Other OTT video services launched this year include Dish Networks’ Sling TV and PS Vue.
The OTT subscription streaming market was created by Netflix in 2008, with the pioneer firmly in the crosshairs of rivals such as Hulu Plus, Amazon Prime Instant Video.
“Roku’s inclusion as an initial launch platform for the Showtime streaming service speaks volumes to our shared commitment to offer consumers the best entertainment experience available,” Steve Shannon, GM of content and services at Roku, said in a statement.
Roku users who sign up in July will be offered a 30-day free trial subscription.
Showtime’s original programming includes “Homeland,” “Ray Donovan,” “The Affair,” “Masters of Sex,” “Penny Dreadful,” “Shameless,” “House of Lies,” “Nurse Jackie,” “HAPPYish,” “Episodes” and new drama series “Billions.”
In addition to original series, Showtime properties include “Showtime Championship Boxing,” news magazine “60 Minutes Sports and “Jim Rome on Showtime.” Original movies include Boyhood, Lee Daniels’ The Butler, Philomena, St. Vincent, The Imitation Game and Sin City: A Dame to Kill For.
“Both [Roku and PS Vue] have distinct and loyal audiences and together they will build on our service and greatly expand the number of homes that will have access to the Showtime service over the Internet,” Matthew Blank, CEO, Showtime Networks, said in a statement. “This is fundamental to Showtime’s strategy of putting the choice in the hands of the consumers regarding how, when and on what unique devices they watch our programming.”