Showtime OTT Video Service Launching in July3 Jun, 2015 By: Erik Gruenwedel
SVOD service will launch on Apple devices
CBS Corp. June 3 announced that the much-anticipated launch of a standalone Showtime subscription streaming service will take place in July around new season premieres of “Ray Donovan” and “Masters of Sex.”
The standalone Showtime SVOD service — which follows rival HBO Now’s bow in April — will be available for $10.99 a month to iPhone, iPad, iPod touch and Apple TV users. Additional devices, including Android operating platforms, will be announced later.
“Across CBS, we are constantly finding new ways to monetize our programming by capitalizing on opportunities presented by technology. This works best when you have outstanding premium content — like we do at Showtime — and when you have a terrific partner like Apple — which continues to innovate and build upon its loyal customer base,” CBS CEO Les Moonves said in a statement.
Subscribers will have on-demand access to every season of Showtime original series, movies, documentaries and sports programming, as well as the live broadcast of the east and west coast feeds.
Showtime series include “Homeland,” “The Affair,” “Penny Dreadful,” “Shameless,” “House of Lies,” “Nurse Jackie,” “Happyish,” “Episodes,” new series “Billions,” and limited series “Twin Peaks,” among others.
“[Apple iOS] customers will now be able to subscribe to Showtime directly and instantly start viewing their favorite programming with the same simplicity as buying an app,” Eddy Cue, SVP of Internet software and services at Apple, said in a statement.
Showtime will offer a 30-day free trial to new customers who sign up through Apple in July. Apple users need to go to the Showtime app on their device to sign up and create an account. Subs can use their account to watch the service across all supported devices, as well as online at www.showtime.com.