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Rovi Seeks to ‘Unbound’ OTT Video

9 Jan, 2013 By: Erik Gruenwedel

Rovi Corp. Jan. 8 showcased a platform designed to assist Web-based video services in the delivery, monetization and access to streaming content.

Called Entertainment Unbound, the platform incorporates software enabling pay-TV service providers to more cost effectively introduce IP-based, multiscreen services and applications to their cable ecosystem.

The platform also aims to offer consumers an easier way to create personalized libraries of favorite Internet videos — the new DivX Stash software acting like a DVR. Consumers can bookmark online programming that can be organized into playlists and later accessed or shared from mobile electronic devices.

Finally, Unbound pledges improvements to encoders and multiscreen functionality, with insights on related marketing opportunities.

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