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NPD: Web Households With Connected Televisions Increase

7 Mar, 2016 By: Erik Gruenwedel

Percentage of devices attached to TV in broadband homes

More than 52% of broadband homes have at least one television connected to the Internet, up 6 million households from 2015, according to new data from The NPD Group. The average connected-TV home has nearly three devices capable of streaming content to the TV.

There are now 734 million connected devices in use within U.S. broadband homes, averaging 7.8 connected devices per home. This is up 64 million installed and Internet-connected devices during the previous-year period. The uptick is driven by the increased adoption of Internet-enabled TVs and streaming media players as well as the increased availability of streaming video content.

The data comes from more than 5,000 domestic consumers — age 18 and older — surveyed during the fourth quarter last year. Connected devices include laptops, desktops, smartphones, tablets, TVs, video game consoles, Blu-ray Disc players, streaming media players and iPod Touch. The number of installed and Internet-connected devices includes those that deliver broadband applications and must actually be connected to the Internet.

“These combined forces will continue to drive increased adoption of connected devices within U.S. households,” John Buffone, executive director of connected intelligence at NPD Group, said in a statement. “At the same time, as the number of households that have access to apps on TVs rises, so too do the business opportunities for content owners and distributors.”

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