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NPD: 200+ Million Connected TVs, Media Devices in U.S. Homes by 2015

18 Dec, 2013 By: Erik Gruenwedel

By 2015 there will be 202 million Internet-capable TV devices in U.S homes, a 44% increase from the 140 million at the start of 2013, according to new data from The NPD Group. Among those devices, 65% will end up being connected to the Internet by consumers in 2015, compared with just 56% currently.

NPD based the findings on a quarterly consumer survey of more than 5,000 adults.

Two driving forces are the adoption and use of connected TV devices, streaming media players and the TV itself. The introduction of devices, such as Google’s Chromecast, will help drive the number of installed and connected media players to 31 million by 2015, and outpace connected Blu-ray Disc players by mid-2014.

BD players currently rank behind video game consoles as the preferred conduit linking the Internet and the TV.

Connected TVs, once just a middleman for connected devices, are becoming much more prominent. More connected TVs are being produced, purchased, installed, and connected to the Internet, and by 2015 there will be 23 million installed and connected, according to NPD. While TVs and streaming media players are expected to see the most growth, video game consoles will remain the most connected device to the TV.

“As consumers connect TVs to the Internet, they are not only using streaming services such as Netflix, they also switch from linear and on-demand TV programming to TV network apps such as HBO Go or WatchESPN,” John Buffone, executive director, industry analyst for NPD, said in a statement. “This change in behavior emphasizes the importance of developing strong watch apps and ensuring they are available on all the devices viewers use to connect their TVs.”



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