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Netflix to Reach 70 Million Subs in 2015

29 Jun, 2015 By: Erik Gruenwedel

With Netflix aggressively launching service in a half-dozen countries in 2015, it’s not surprising one research firm projects the subscription streaming pioneer will reach 69.9 million global pay subs by the end of the year.

That tally is up 28% from 54.5 million worldwide subs at the end of 2014, according to Digital TV Research. International Netflix subs will reach 26.3 million, up 57% (9.6 million) from the end of 2014.

London-based Digital TV Research said Netflix’s United States market will significantly top all countries with 43.5 million subscribers. Top foreign territories include the United Kingdom with 4.9 million subs, Canada with 3.9 million subs and Brazil with 3.3 million.

Indeed, the U.S. will remain the dominant over-the-top video, transactional VOD, electronic sellthrough and ad-supported revenue market. Revenue will reach $19.1 billion by 2020, up 15% from revenue of $16.6 billion in 2010, according to Digital TV Research.

Netflix aims to have service operating in 200 countries heading into 2017. It’s projected to end 2015 with 1.9 million subscribers in Mexico, 1.6 million in Holland and 1.5 million in Sweden.

Notably, the SVOD service will have 1.2 million paying subs in Germany and 1.1 million in France — two countries where Netflix launched service just over a year ago.

“Netflix has developed even faster than we expected,” Simon Murray, principal analyst with Digital TV Research, said in a statement. “Not only has the launch of Netflix boosted each market, but the anticipation of its launch has galvanized local players into action — creating a whirlwind of promotional activity.”

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