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DirecTV Soft-Launches OTT Video Service Targeting Latinos

22 Dec, 2014 By: Erik Gruenwedel

‘Yaveo’ promises live sports programming in the future

DirecTV Dec. 22 formally launched “Yaveo,” a subscription video service aimed at Latinos outside of the traditional pay-TV ecosystem.

First announced last September, Yaveo (which means “Now I see”) costs $7.99 a month and offers about 2,700 hours of Spanish-language content, including programming licensed from Univision, MTV, Cine Sony Television, Caracol, TMN, Nick en Español and Canal Once, among others.

The service, which is available over the Web and Android devices, plans to have English language-subtitled programming in the future. New subscribers get the first month free and do not have to be DirecTV members.

Subs get access to thousands of hours of programming, including on-demand movies, TV shows, children’s programming, novelas, music and documentaries. Customers will also have the ability to stream live sports and entertainment channels such as beIN Sports en Español, Cine Sony Television and ¡Hola!, among others.

Heretofore, only satellite operator BSkyB has offered live sports via OTT subscription, which can be purchased on a daily, weekly and monthly basis. In the United States, major professional sports leagues operate proprietary OTT services, including MLB.tv.

“Yaveo gets DirecTV into the OTT business and we’re excited to start with a compelling Spanish-language service targeted to the Hispanic community,” Paul Guyardo, chief revenue and marketing officer, said in a statement. “We’ll learn a great deal, use the findings to grow and improve the Yaveo platform and expand our OTT offering over time.”

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