Cinedigm Streaming 'Edutainment'10 Feb, 2015 By: Erik Gruenwedel
Cinedigm and Bright Educational Media Feb. 10 announced a partnership to launch “Bright,” an over-the-top digital channel featuring “edutainment” for kids. The companies will jointly launch, operate, market and maintain the channel.
“Bright” is centered on live-action, learning and education-themed content designed to reach preschool and elementary school-aged children, as well as their families. Original series are mixed with exclusive acquired content to provide a unique value-proposition for the children’s television space. Content will be curated both from Cinedigm’s large film and TV episode library, as well as from outside producers.
The partnership with Bright is the most recent in a string of digital channels Cinedigm has announced. Currently, the company has Docurama, dedicated to documentaries; ConTV, a comic convention-themed channel in partnership with Wizard World that launches in March, and the Dove Foundation faith and family channel launching in mid-2015.
"With the OTT space continuing to grow and more networks announce plans to ‘cut the cord,’ [we] believe providing over-the-top viewing options is the wave of the future. Audiences have seen the digital light, and the more unique partnerships and channels we can create, the better able Cinedigm is to serve this dramatically expanding market,” CEO Chris McGurk said in a statement.