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Sony Slings Out ‘Spider-Man’ Second-Screen App

3 Oct, 2012 By: Ashley Ratcliff

Following up on the “Web-Slinger” smartphone app it introduced around the theatrical release of The Amazing Spider-Man, Sony Pictures Home Entertainment has gone a step further with its tablet-only app as the film arrives on disc Nov. 9.

“It’s our biggest title of the year,” said Tracey Garvin, SVP of worldwide marketing with SPHE. “The tablet just offers greater real estate. … Since second-screen behavior really has exploded, we really wanted to tap into this market. Putting additional content tying into the movie on the second screen just offers an enhanced experience.”

The Amazing Spider-Man app is available exclusively on the Sony Tablet S, Sony Xperia Tablet S and Apple iPad, and can be downloaded for free via iTunes or Google Play.

Unveiling new content each week, the app will sync with the Blu-ray Disc version of the film and features two interactive modes: Timeline and Production.

“The production notes section represents the filmmaker’s journal, if you will,” Garvin said. “It gives you a deeper look into the stages from pre-production through post-production,” offering information about the filmmakers, design, special effects and cast.

When synced with the Blu-ray Disc, the app will “sling” content onto a user’s TV screen from the tablet to the disc through a connected player.

The Timeline mode will allow users access to cast interviews, behind-the-scenes footage, scene-specific trivia, galleries, storyboards and 360 turnarounds on the tablet simultaneously as the film plays.

According to Garvin, the “vast majority” of the app’s content is exclusive to the second screen, and the studio intends to keep the app active through the life of the product.

Added Joe Burg, SPHE’s manager of worldwide content development: “The app is so very rich in content that it offers the perfect opportunity to serve some of that up before the Blu-ray [gets] out there and get Spider-Man fans really excited about the release and reinvigorate the brand.”

In the Spider-Man reboot, a teenage Peter Parker (played by Andrew Garfield), struggles with both high school and superhuman crises as his alter-ego, Spider-Man, battles The Lizard.

Director Marc Webb and stars Garfield and Emma Stone will return for the sequel to The Amazing Spider-Man, slated for theaters in 2014.

Spider-Man marks Sony Pictures’ third second-screen app, preceded by apps for The Smurfs and Monty Python and the Holy Grail. Garvin said consumers can expect to see more of this technology employed by the studio.

“We’re always looking at upcoming titles and determining whether the theme and fan base lend themselves to the use of new technologies,” she said. “We’re definitely looking at a few future titles … but it is a technology we believe in.”

The Amazing Spider-Man will be available as a Blu-ray/DVD combo pack, a 3D Blu-ray combo pack, a DVD and a limited-edition gift set with collectible Spider-Man and Lizard figurines on Friday, Nov. 9. All versions include UltraViolet.


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