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‘Amazing Spider-Man’ Marketing in Full Swing

1 Nov, 2012 By: Ashley Ratcliff


As it prepares to unleash The Amazing Spider-Man on 3D Blu-ray, Blu-ray, DVD and UltraViolet Nov. 9, Sony Pictures Home Entertainment has prepared a grand-scale marketing campaign to spread the word about the upcoming release.

Major brands have joined Sony Pictures in supporting the Blu-ray and DVD release of the superhero reboot, which grossed $262 million at the U.S. box office. The marketing campaign is expected to garner more than 2.75 billion TV, digital and out-of-home impressions.

Skippy is giving away a coupon with an instant $4 savings on The Amazing Spider-Man Blu-ray/DVD combo pack when consumers purchase any variety of Skippy natural peanut butter. Additionally, 2 million jars of the product labeled with the film will be available at more than 25,000 retail locations.

Spider-Man-themed collector’s cups will be available for purchase at about 2,900 U.S. Carl’s Jr./Hardee’s locations through November or while supplies last.

TV game show “Wheel of Fortune,” with its nightly audience of 11 million, is getting in on the action with a Spider-Man wedge on the wheel, a movie clip and The Amazing Spider-Man boxes. Available “Wheel” prizes also include a Sony Electronics package, complete with a Sony 55-inch Internet-connected TV, a Sony Full HD Handycam camcorder, a Sony 3D Blu-ray home theater system and the BD combo pack of the movie.

One grand-prize winner will receive a four-day, three-night trip for four — including airfare — to Universal Orlando Resort, where they can enjoy The Amazing Adventures of Spider-Man experience at the theme park. The trip also includes entry to both Universal Orlando parks and accommodations to the Hard Rock Hotel, among other perks.

One first-place winner will get a package containing a Sony BDP-S790 Blu-ray player, a Sony 46-inch HX750 Internet TV and a Sony HT-CT260 Sound Bar. Three second-place prizes of the Xperia Tablet S will be awarded, too. 

To enter, participants can visit www.amazingspidermansweeps.com starting Nov. 2 or click though on any of Spider-Man banner ads displayed featured across all Yahoo sites, resulting in more than 75 million impressions.

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