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Season 3 Launch Pushes 'Narcos' to Top of Parrot Analytics Digital Originals Chart

11 Oct, 2017 By: John Latchem



According to data from Parrot Analytics Demand Expressions system, which gauges Internet activity and social media to determine audience interest in programming, Netflix’s “Narcos” was the most popular digital original title of any SVOD service in the United States for the week after the third season launched Sept. 1.

Demand for “Narcos” was almost double that of the next-most popular title, Netflix’s “Ozark.” During the same week, “Narcos” also registered as the top digital original in most major markets, including the United Kingdom, Germany, France, Italy, Brazil, Canada, Australia, India and China.

“We have reached the stage in the content business where consumers are the real drivers of content,” said Courtney Williams, European director of Parrot Analytics. “It’s more important than ever to be able to gauge audience demand, especially as series evolve and move into multiple seasons. Continuing to engage viewers and building fan engagement not only supports sales, it justifies the investment in further production.  Being able to keep a finger on the pulse of audience demand is essential.”

Gaumont, the film and television production and distribution company responsible for “Narcos,” has retained Parrot Analytics to quantify cross-platform, country-specific audience demand for its roster of established and new television shows, which include NBC’s “Hannibal” and Netflix’s “F Is for Family” and “Hemlock Grove.”

“We are looking to use the data and analysis from Parrot’s audience demand measurement system to support our sales efforts across the globe,” said Tim Stephen, head of U.S. business and legal affairs for Gaumont. “Especially as ‘Narcos’ and ‘F is for Family’ move into new seasons, we are seeking more information on how demand is changing to inform our strategies in each market.”


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