'Dark Knight Rises' Dominates Sales Charts12 Dec, 2012 By: Thomas K. Arnold
Batman fever gripped home video consumers the week ended Dec. 9, as Warner Home Video’s The Dark Knight Rises and a trilogy with all three of director Christopher Nolan’s Batman films topped the national home video sales chart.
The Dark Knight Rises debuted at No. 1 on both the Nielsen VideoScan First Alert sales chart, which tracks overall disc sales, and Nielsen’s dedicated Blu-ray Disc sales chart. Debuting at No. 2 was the Dark Knight Trilogy set, which includes Dark Knight Rises as well as 2005’s Batman Begins and 2008’s The Dark Knight.
In all, Nielsen data shows 17.2% of consumers who bought The Dark Knight Rises got it with the trilogy set; 18.6% of those who bought Dark Knight Rises on Blu-ray bought as part of the trilogy.
Sony Pictures’ Men in Black 3 slipped to No. 3 on First Alert after debuting the prior week at No. 2, while Walt Disney Studios’ Brave finished at No. 4 after topping the chart a week earlier. Rounding out the First Alert top 5 was another Disney title, Finding Nemo, making its Blu-ray Disc debut.
On the Blu-ray Disc sales chart, Nemo debuted at No. 3, with Men in Black 3 falling to No. 4 from No. 1 the previous week and Brave slipping to No. 5 from No. 2. About 48% of Nemo's sales were of the deluxe 3D Blu-ray combo pack.
With Christmas fast approaching, three Warner holiday titles from years past are back on the overall disc sales chart: Elf at No. 9, Christmas Vacation at No. 11 and The Polar Express at No. 16. All three titles have been back in the First Alert top 100 for six weeks.
On Home Media Magazine‘s rental chart for the week, Men in Black 3 remains at No. 1 for the second consecutive week, with Anchor Bay’s Lawless moving up a notch to No. 2 from its No. 3 debut the previous week.
The Sony Pictures comedy Hope Springs debuted at No. 3. The film stars Tommy Lee Jones and Meryl Streep as a middle-age couple seeking to reignite the spark in their marriage after 30 years together and grossed $63.5 million in U.S. theaters.
Hope Springs debuted at No. 7 on the First Alert sales chart.