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comScore: Hulu Targets the Average Viewer With 73 Ads

17 Jul, 2013 By: Erik Gruenwedel

If you watch TV shows on Hulu or Hulu Plus, you will be subjected to more video ads than any other entertainment website

Hulu.com again ranked No. 1 among video websites targeting users with advertising. The online content aggregator co-owned by The Walt Disney Co., 21st Century Fox and NBCUniversal, subjected unique viewers with an average of 73 ads during June.

The tally is up 10 ads per viewer from April and more than twice the frequency YouTube targets viewers with ads. Indeed, YouTube reaches 35.5% of the U.S. population compared to Hulu, which reaches 6.1% of the population.

Hulu ended June with nearly 1.4 billion videos totaling 533 minutes, which was unchanged from May.

Overall, YouTube again ranked the No. 1 visited video website with more than 158 million unique video viewers, making the Google-owned social video behemoth again the top destination for online video consumption, according to comScore.

YouTube viewers watched more than 15 billion (mostly user-generated) videos, with the average viewer watching 500 minutes in the month.
Runner-up Facebook attracted less than half of YouTube’s unique viewers with 61.6 million watching 729 million videos, or about 25 minutes per viewer.

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