'Cars 2' Drives Into Top Sales Spot9 Nov, 2011 By: Thomas K. Arnold
Walt Disney Studios’ Cars 2 sped to the top of the national home video sales charts its first week in stores, and generated nearly half its sales from Blu-ray Disc — a significantly high percentage for an animated family film. The film’s strong showing on Blu-ray is due, in part, to its availability in Blu-ray 3D, which accounted for 17% of total disc sales.
Cars 2, a belated sequel to the 2006 Disney-Pixar blockbuster, didn’t quite stack up to its predecessor in terms of box office earnings. The film earned $191.2 million in U.S. theaters, while the original made $244 million.
But the home entertainment release far outraced the competition in the week ended Nov. 6, outselling the week’s No. 2 seller, Warner’s Crazy, Stupid, Love — a Steve Carell comedy with an $83.9 million theatrical pedigree — by a more than 5-to-1 margin.
Paramount’s Captain America: The First Avenger slipped to No. 3 on the Nielsen VideoScan First Alert sales chart. The superhero actioner, with a box office haul of $176.6 million, had debuted at No. 1 the previous week. The film also retained the top spot on Home Media Magazine’s video rental chart, with Cars 2 debuting at No. 4, behind Sony Pictures’ Bad Teacher, repeating at No. 2, and Universal Studios’ Fast Five, catapulting to No. 3 after a month-long holdback from Netflix and Redbox.
As Warner is one of the three studios that delays releasing product to rental outlets, Crazy, Stupid, Love did not appear among the top 20 rentals.
The comedy did debut at No. 4 on Nielsen’s dedicated Blu-ray Disc sales chart, behind Cars 2, Captain America and Disney’s Pirates of the Caribbean: On Stranger Tides.