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'Campaign' Wins a Close Election, Edging 'Secret'

7 Nov, 2012 By: John Latchem


The Campaign


With the presidential election on everyone’s minds, shoppers turned to a political comedy for entertainment the week ended Nov. 4.

Warner Home Video’s The Campaign, a farce starring Will Ferrell and Zach Galifianakis as rivals seeking a congressional seat, topped both Nielsen VideoScan’s First Alert chart, which tracks overall disc sales, and its dedicated Blu-ray Disc sales chart for the week. The film had earned $86.8 million at the domestic box office.

Coming in a close No. 2 on First Alert was Disney’s Secret of the Wings in its second week of release, following a top finish the week before. The direct-to-video Tinker Bell adventure sold 96% as many discs as Campaign.

The edge for Campaign may have been its Blu-ray tally, with 41% of its sales in the HD format. Secret, with a 32% Blu-ray share, landed at No. 3 on the Blu-ray chart, slightly behind DreamWorks’ Madagascar 3.

On Home Media Magazine’s weekly rental chart, Sony Pictures’ That’s My Boy returned to the top spot in its third week after dropping to No. 2 the week before. Warner’s Magic Mike, now available at Redbox, rose to No. 4.


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