Redbox Partners with Sobeys in Canada27 Jul, 2013 By: Chris Tribbey
Redbox has inked a deal with Canada’s Sobeys grocery chain, bringing rental kiosks to Sobeys, Foodland, FreshCo, Lawtons Drugs and Needs stores.
Sobeys operates more than 1,500 stores across 10 national provinces.
The agreement should significantly boost Redbox’s footprint in Canada, where approximately 500 Redbox kiosks are currently in operation. Redbox celebrated its first year in Canada over the summer, and rented its millionth disc there in March.
“We’re excited to partner with one of Canada's premiere and beloved national retailers," said Ron Cihocki, country manager for Redbox Canada. “This enables Redbox to continue our expansion into new markets, conveniently reaching customers at locations where they already shop.”