NPD: PlayStation 3 Users Like to Watch Movie Discs6 Jun, 2013 By: Erik Gruenwedel
After gaming, PS3 users prefer watching DVD and Blu-ray Disc content
Sony PlayStation 3 owners like to watch movies on DVD and Blu-ray Disc over YouTube videos and Netflix streaming, according to new data from The NPD Group.
In its 2013 gaming survey — conducted online Feb. 15 to March 4 to 8,800 respondents — Port Washington, N.Y.-based NPD found that PS3 users preferred watching DVDs and BD titles ahead of subscription video-on-demand. Comparatively, Xbox 360 users liked watching YouTube videos ahead of DVDs and Netflix. Nintendo Wii users preferred Netflix after gaming.
Indeed, the activity with the highest rating among PS3 users was watching a DVD (34%) followed by watching a Blu-ray disc (30%). Users of the Xbox 360 utilize the device for watching YouTube (24%) and watching DVDs (23%), while Wii users' highest non-gaming activity was to stream a movie or TV show through Netflix (21%).
Meanwhile, the number of connected devices, including televisions, accessing broadband Internet in U.S. homes is projected to jump 51% to 119 million by 2015, according to NPD.
While streaming media players such as Roku, Seagate and Western Digital will see the highest growth in installed units by 2015, video game consoles continue to dominate the connected-device market followed by Blu-ray Disc players and connected TVs.
“The battle in living rooms across the U.S. isn’t only between people deciding what to watch, it’s between the devices vying to get content onto the screen,” John Buffone, director of the device practice of Connected Intelligence with NPD, said in a statement. “Consumers have a lot of hardware options, on average 1.5 Internet devices per connected TV. When it comes to watching streamed content, TV viewers have to choose between the unique set of applications, user interface and other characteristics offered by each device.”
By 2015 the number of installed Internet connected video game consoles is projected to increase 22% as consumers begin to swap out their existing consoles for next-generation consoles that rely heavily on connectivity.