DirecTV Names New Content Executive29 May, 2012 By: Erik Gruenwedel
DirecTV May 29 said it named Dan York to the position of EVP of programming and chief content officer, beginning in July.
York, who was president of content and advertising sales for AT&T, replaces Derek Chang, EVP of content strategy and development, who is leaving the El Segundo, Calif.-based satellite TV operator at the end of the year.
York, who will report to Mike White, chairman, president and CEO of DirecTV, will initially lead the satellite TV operator’s efforts in programming and content rights, and then oversee the content and ROOT Sports teams as Chang transitions out of his role.
At AT&T, York helped build the AT&T U-verse video platform from the ground up, including managing all aspects of the content business including distribution, marketing and acquisition of linear, VOD, PPV and sports programming.
York previously was head of programming and development for In Demand Networks, a VOD, PPV and sports provider. Before that he worked for 12 years at HBO, most recently managing the distribution, marketing, sponsorship, and select content acquisitions and programming operations for HBO’s Sports PPV business.