JibJab Bieber Campaign a Hit28 Feb, 2011 By: Chris Tribbey
One week after launching a Web video campaign on behalf of Paramount’s Justin Bieber: Never Say Never, comedy site JibJab is calling the endeavor its most successful ever.
The JibJab.com Justin Bieber Starring You! video puts fans next to Bieber in his music video for “One Time,” and then lets them e-mail and share the video across the Web. Since launching Feb. 21 the video has been personalized more than 400,000 times, with those videos garnering 2.8 million views.
“Justin Bieber is no stranger to using social media and the Web to connect with his fans; however, we are always looking for unique ways to reach out," said Amy Powell, EVP of interactive marketing strategies and film production for Paramount Pictures and Insurge Pictures. “JibJab has provided a fun and interactive way for fans to connect with Justin in a manner that was perfectly inline with our overall campaign for the movie.”