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Report: Panasonic Dropping Plasma Business

9 Oct, 2013 By: Chris Tribbey

Panasonic will stop making plasma HDTVs by early 2014, according to a report from Reuters, a move that would further acknowledge plasma’s overall decline in the TV sector, where LCD has been dominate.

Panasonic would not confirm the report, saying in a statement: “The media report is not on any official announcements by Panasonic. Though the company has been studying various plans for the strategy of the business, nothing has been decided.”

Reuters reported that Panasonic’s TV business posted an operating loss of 88.5 billion yen ($913 million) in the past fiscal year, and that sources said the closure of its plasma panel facility in Japan would result in an impairment loss of more than 40 billion yen.

After hitting a record high in shipments in the last quarter of 2010, plasma TVs have fallen off consumers’ radar, accounting for less than 6% of all flat-panel shipments in 2012, according to DisplaySearch. LCD shipments accounted for more than 87%.

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