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Report: 20% of Canadians Watch Netflix

20 Sep, 2013 By: Erik Gruenwedel

The tally is up from 13% in 2012

About one in five English-speaking Canadians watch Netflix, according to a new survey from Media Technology Monitor. About 13% of English-speaking Canadians watched Netflix in a similar survey conducted last year.

The Toronto-based research firm found that 75% of respondents watched online video in the past month. The survey of more than 2,000 English-speaking Canadians was conducted in March and April.

Netflix launched streaming-only service in Canada in 2010, its first international expansion at the time. In August 2011, Netflix reported it had crossed the 1-million-subscriber mark in Canada, the last time it reported such metrix.

Arrival of the subscription video-on-demand pioneer resulted in wider consumer adoption of video streaming. It also sparked a rush by cable operators and others to bow competing services, in addition to lobbying unsuccessfully to regulate Netflix’s broadband access.

MTM found that two-third of respondents watch YouTube videos, 38% watched on-demand TV shows, 30% watched a movie, and 23% watched news or sports.

The PC remains the most popular (80%) connected device to watch online video, while 20% said they use either a connected TV, tablet or smartphone.

More than 90% of respondents watching online video were young adults and students, compared with 38% of viewers older than 65 who said they accessed online video. Indeed, 37% of households with a kid younger than 12 watched Netflix, while 33% of households with teens watched the SVOD service.


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