Netflix Ups Scholastic Content15 Aug, 2013 By: Erik Gruenwedel
Scholastic Media fare available for streaming for the first time
Netflix Aug. 15 said it has signed a license agreement with Scholastic Media to make many of the latter’s educational TV programs and videos available to subscribers in North America, Ireland, Latin America and the United Kingdom for the first time.
The programming is available at Just For Kids, Netflix’s platform catering specifically to younger viewers.
Starting today, all episodes of “The Magic School Bus” and “Goosebumps” are available to stream. The latter is based on a collection of children's horror stories by R.L. Stine.
The deal also includes several non-exclusive titles based on best-selling books from the Scholastic Storybook Treasures, including “Harry the Dirty Dog,” “Danny and the Dinosaur,” “Chrysanthemum,” “The Snowy Day” and The Mouse and The Motorcycle,” and movies such as The Very Hungry Caterpillar. Many of the titles have never been available to consumers on TV or online.
“School Bus” and “Goosebumps” had been tested on Netflix earlier this summer, with subscriber reaction driving the expanded license agreement, according to chief content officer Ted Sarandos.
“After seeing just how popular they were, we decided to expand our relationship with Scholastic and bring these great shows to more of our markets,” Sarandos said in a statement.
Additional series available in the United States and Canada, include “I SPY,” “The Baby-Sitter's Club,” “Dear America,” “Horrible Histories,” “Dragon,” “Turbo Dogs” and “Sammy's Story Shop.”
“We are delighted Netflix has recognized the power of Scholastic's iconic and award winning global brands,” Deborah Forte, president of Scholastic Media and EVP of Scholastic, said in a statement.