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Netflix Ups 'Just for Kids' Content With Hasbro Deal

11 Apr, 2013 By: Erik Gruenwedel

Littlest Pet Shop

Netflix April 11 said it signed an expanded content license deal with Hasbro Studios for streaming rights to new shows "Littlest Pet Shop" and "Kaijudo: Rise of the Duel Masters," available to ‘Just for Kids’ subscribers this summer.

Through the agreement, Netflix becomes the exclusive SVOD distributor for five of Hasbro Studios’ most popular shows — "My Little Pony: Friendship Is Magic," "Transformers Prime," "Transformers: Rescue Bots," "Kaijudo: Rise of the Duel Masters" and "Littlest Pet Shop."

New seasons of each show will be available one month after their finale airs on The Hub Network, which is co-owned by Discovery Channel and Hasbro.

"Just for Kids" is a platform designed exclusively for children younger than 12 to browse Netflix content unencumbered with advertising or inappropriate material.

Hasbro titles are now available for the first time to Canadian subscribers, including "My Little Pony: Friendship Is Magic," "Transformers Prime," "Pound Puppies" and "The Adventures of Chuck & Friends."

“The success of Hasbro Studios content on Netflix has been remarkable and we are proud to add more shows and extend our relationship throughout North America,” Netflix chief content officer Ted Sarandos said in a statement. “In a very competitive field, Hasbro Studios has risen to become a major content player with shows that kids watch and families trust.”

In 2012, Netflix subs streamed more than 2 billion hours of kids content.

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