Netflix Ups Holland, Expands Ropell’s Duties22 May, 2012 By: Erik Gruenwedel
Netflix May 22 said it promoted veteran home entertainment executive Cindy Holland to VP of original content, while adding television content licensing for the domestic market duties to Jason Ropell, VP of content acquisition.
Holland, who has been with Los Gatos, Calif.-based Netflix for 10 years, will oversee acquisitions and launches of original streaming content. Ropell, who joined Netflix last year from NBC Universal, assumes Holland’s former responsibilities of managing TV licensing in Netflix’s largest markets.
Netflix has aggressively sought to license and produce original serial programming, including this year’s black comedy series “Lilyhammer”; pending women’s prison comedy “Orange Is the New Black,” from Lionsgate; the “Arrested Development” reboot from director Ron Howard; “Hemlock Grove,” a gothic foray into murder-mystery madness executive produced by Eli Roth and starring Famke Janssen; and the “House of Cards” revamp from director David Fincher and starring Kevin Spacey.
“Cindy has worked closely on every aspect of our original series launches,” said chief content officer Ted Sarandos. “Given how important originals are to our future success, we are thrilled to have her in this position.”
Sarandos lauded Ropell’s efforts in helping Netflix launch operations in Latin America and Canada.
“He’s skillfully managed the growth of those businesses,” said Sarandos, to whom both Holland and Ropell report in Beverly Hills, Calif.
Meanwhile, Peter Friedlander, hired last fall to shepherd original series, will continue to report to Holland. Netflix has embarked on a search for a new leader for its Latin America content acquisition team, seeking an executive with deep knowledge of the region and extensive industry ties.