Netflix’s ‘Cards,’ ‘Arrested Development,’ ‘Hemlock Grove,’ Score Historic Emmy Nominations18 Jul, 2013 By: Erik Gruenwedel
Streaming pioneer becomes first digital service to earn Emmy consideration for original TV content with 14 nominations
Netflix July 18 made history becoming the first digital service to secure nominations for the 65th Primetime Emmy awards for three of its original TV shows.
Critically acclaimed “House of Cards” secured nine nominations, including Outstanding Drama Series, Outstanding Lead Actor (Kevin Spacey) and Outstanding Lead Actress (Robin Wright), Outstanding Directing for a Drama Series (David Fincher), and Outstanding Original Main Title Theme Music, among others.
Jason Bateman earned an Outstanding Lead Actor in a Comedy Series nomination for his role as Michael Bluth in black comedy “Arrested Development.” The revival of the former Fox show also received nominations for Outstanding Music Composition for a Series and Outstanding Single Camera Picture editing for a Comedy Series.
Gothic horror series, “Hemlock Grove,” received two nominations for Outstanding Original Main Theme Music and Outstanding Special Visual Effects.
The nominations represent the first time a non-broadcast/cable network secured an Emmy bid for its original content.
Though widely expected to earn a nomination, “House of Cards,” still was considered a bit of a wild card due to Netflix’s over-the-top video status, which effectively is attempting to upend the traditional ad-supported broadcast/cable distribution model with a low cost (and low margin) subscription video-on-demand model.
Indeed, the Emmys, like the Oscars and theatrical movies, are designed to promote the TV industry and programming. And “House of Cards” and “Arrested Development,” technically are intended to do neither.
"We are overwhelmed with 14 nominations and honored by a warm welcome which confirms what we have always believed, that great television is great television regardless of where, when and how it is enjoyed," said Ted Sarandos, chief content officer with Netflix. "We are so proud of our series creators and their groundbreaking work on 'House of Cards,' 'Arrested Development' and 'Hemlock Grove.'"
Other Emmy nominees included perennial favorites, "Mad Men," "Homeland," Breaking Bad," "Downton Abbey," and "Game of Thrones," which received the most nominations with 16. Top comedy nominations included past winners "30 Rock," "The Big Bang Theory," "Modern Family," "Veep," "Girls," and "Louie."
The Emmys will be held Sept. 22 in Los Angeles and broadcast on CBS.